Using your wider knowledge of NMT's, discuss how far young people's use of media technology differs from that of their parents

The way parents and their children consume new media technologies is rapidly changing. The vast development of gaming is having a major effect on parents and children consume the technology differently. There are many different gaming consoles on the market which are both targeted at the two categories but mainly towards the children. The Xbox and PS3 have a targeted audience between the age 15 and 30 but that does not stop anyone above 30 from playing these consoles as in fact they are still vastly popular within that age range but not to the extent of under 30's.

The Nintendo Wii however is attempting to change the way that both parents and children consume gaming, the console is targeted at families and Nintendo want parents and their children to enjoy the console together playing fun and entertaining games. The Wii's model for success is that they want families to play with the console with one another, enjoying each other's company and banishing family board games for the new, exiting and unique way to spend valuable and enjoyable time with one another.