Kangaroo

A joint venture between BBC Worldwide, Channel 4 and ITV sees the introduction of Project Kangaroo. Kangaroo will offer users the chance to catch up on television programmesfrom the UK's four largest terrestrial channels even after the seven-day iPlayer window closes. It aims to do for online TV what Freeview did for digital. Kangaroo will also carry a library of other, more niche series.

With so many broadcasters involved Kangaroo has the potential to be even bigger than iplayer and will change the way we consume digital television dramatically that for some people they may only use the television for playing computer games and watch televison games. Therefore in the future there may be many people in the United Kingdom whose household may not even own a television.