TV on iTunes

ITV makes classic shows available on iTunes
By Nicole Martin, Digital and Media Correspondent
Last Updated: 1:01pm BST 22/04/2008

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Millions of iPod owners can now watch their favourite ITV programmes on the go after the broadcaster signed a ground-breaking deal with iTunes.

TV fans want to watch their favourite shows whenever and wherever they want
Fans can download episodes of Cold Feet, Captain Scarlet and other ITV classics onto their computers and then watch them on their iPods or iPhones for just £1.89. Other programmes such as Inspector Morse and the adaptations of Jane Austen's Northanger Abbey and Emma will be available to download later this year.
Dawn Airey, the managing director of ITV global content, said: "We want to give our viewers the opportunity to watch their favourite shows wherever they are.
"ITV has thousands of hours of classic content in the archive which we are bringing to a whole new audience via iTunes."
Viewers can already download BBC programmes, including Life on Mars and Torchwood, and Channel 4 favourites, including Shameless and Skins, from the iTunes website.
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The deals reflect the growing demand for television catch-up services and the changing habits of viewers who want to be able to watch their favourite shows whenever and wherever they want.
Last year BBC Worldwide, ITV and Channel 4 announced plans to launch a joint online television service, aiming to provide a "one stop shop" for people who want to catch up on TV shows they have missed.
The service, provisionally called Kangaroo, will launch later this year and will offer more than 10,000 hours of "catch-up" and archived television shows, available for viewers to download for free or buy.
The iPlayer, which allows viewers to watch BBC programmes up to seven days after transmission, has already proved popular, with 2.2 million people using it in its first three months.

Above is an article I took from the Daily Telegraph’s website that was published recently on the 22nd of April 2008. It shows the true extent of the development of how we consume television in the modern era. Ipods only became popular in last five years and not many people five years ago would have predicted the growth and success of this Apple product. It is remarkable that something that had such an introduction on the way we consume music, has converged with other media technologies to offer buyers such a variation and excellent product for their money. Being able to download television programmes of the consumer choice gives them a great way to catch up with their favourite programmes. Many programmes are on such high demand from customers that the times we consume television is dramatic. Nearly gone are the times of prime time television, as people know that if they don’t watch their favourite television programme they can always watch it another time at their own convenience. People now know that they do not have to be watching their television when their favourite programmes come on because they can either watch the repeat, record using Sky+, watch the omnibus, watch it on the internet through services such as iplayer and now on their ipod all made by the companies to improve convenience, improve their reputation and to stay up to date with the constant changes in new media technology.