In the first four months of 2006 45% of households recieved a digital television service whilst owning a mobile phone and having access to the internet. However 8% did not have acess to any of the three.
The number of households that receive a digital television service has increased, from 19 per cent in 1996/97 to 65 per cent in 2005/06. Now there is a number of interactive services available on digital television. In 2005, 33 per cent of adults with a television in their home could take part in game shows, although only 7 per cent actually did. While 28 per cent had the facility to buy products through shopping channels, only 5 per cent chose to do so.
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